TRAFFIC STRATEGY AND SALES ALIGNMENT
I start by aligning your company’s business strategy and sales.
I review your sales, strategic priorities, and go-to-market initiatives, streamline your business development initiatives, define your target customers and how to reach them, develop account and segment management strategies based on profitability, translate your corporate strategy into sales strategies, tasks, and processes, and build and nurture the best sales channels for each product offering.
I determine strategic imperatives for sustainable growth and discover new avenues for it, assess potential opportunities and risks and see where you’re leaving money on the table, and recognize possible impediments to growth in your current set up.
I address the realistic financial and logistical requirements for growth, help manage your operations, prepare for growth, and ensure your technology infrastructure stays ahead of the curve.
I define how your products and services deliver value to customers, identify goals for customer acquisition, retention, and up-selling, and establish the right mix of sales channels, always using data as the primary driver for achieving desired performance.
I help you set realistic goals and forecasts, minimize channel conflict as products, services and markets evolve, and maximize the value of sales information systems for account management.